The world in which we live is evolving faster and faster. With the
advances of the Internet, social networking sites like YouTube, Twitter and
Facebook have become part of our natural way to communicate every day. It’s now
common to see television shows, beverages, cultural events and even pet food
inviting us to join their pack, with callings such as "Follow us on
Twitter", or on Facebook, or on any of the other 12,000 social networks.
How about me? That’s the question that many of us ask ourselves…now, what’s in
store for us in 2014? Let me get to the
point!
2014, in my opinion, is to become the year of “being connected”. With the large migration of Generation Y
moving to the “need” to be synced at all times will become the big shift to be wary
of…or is it Generation Z? Generation Z
will be coming to work one day having used smart devices as early as kindergarten. This group will be using better and faster
technology at home than we will be able to provide at an enterprise level. How many companies out there will be ready to
host these new workers one day in the near future?
I/ we/ my company/ the world need to become aware of this migration revolution. We all are aware the content is king and context
is queen, however, 2014 mobile technology will shape the evolution of the way consumers
find, read, and buy. Don’t think too hard about this, but, what is the first thing
you touch in the morning?...Yep...you just said it indirectly or even looked at
your mobile phone…and that technology is getting better by the day! 2014 = “Ultra Mobile” where we wear smart
watches, smart clothing, and live in smart houses. SMART = STANDARD in 2014.
So now LOCATION plays a pivotal roll in the paradigm shift. I’m not talking where you are simply located;
I’m talking about where you are, when it suits you, when you are ready, A.I.
(artificial intelligence)! Today
consumers have to check in to get specials, unlockable, and promotions. 2014 will be the year of the beacon. Simply allow your device to connect with
brands matching your personal preference and voila!
So…the social challenge is next…I mean, really. Did you think social media still runs on gut
feelings? You can’t even begin to count
the numerous dashboards existing online and standalone. 2014 will be the year of strategy. Companies will need to find a way to
interpret big data intelligently keeping it simple and to the point (the exact
thing that corporate policy stops J).
Social updates, going viral, telling a story, being compelling and
creative through innovation all requires the same thing…stunning Social Media!
