Is your Social Media "Built to Last" or "Built to FAIL"?

Is your Social Media "Built to Last" or "Built to Fail" in your everyday life whether it is work, relationships, or simply your own personal life?  I ask this because one of the two will take place depending on how you approach the way you interact with these outlets daily.

It takes 21 days to effectively develop a routine and make it a habit.  If this is the case that means that it takes daily...I said...daily work to effectively ensure a great response then from Social Media to determine a frame work whether you will chose to make it "Last" or "Fail".

I believe that every Social Media "ANYTHING" needs some sort of a plan and a plan only works when you have 3 essential things:

      Effective Planning:

• Desired outcome with the steps you will take to get there
• Way to measure the effectiveness
• Time frame in which you will achieve this

Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear.

But more than that, this lack of internal collaboration and contact makes any kind of social media involvement virtually impossible.
A company that hasn’t learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix, no matter what agency or consultant they hire.

Follow these 3 simple rules:

• Everybody must work together
• Everybody must be on board
• Don't expect overnight success

Realizing that employing social media in the marketing mix is a long-term commitment to change, the best way to start is to pick manageable, measurable goals.

• Pick a small number of social media goals for the coming year. Some possibilities:Turn the company newsletter into an internal blog and give all employees the ability to contribute
• Establish a social media policy for employee participation in social media on company time and beyond
• Let employees vote on the best ideas suggested by other employees
• Resolve to respond to customer service issues within three hours, via social media

Don’t try to do all of these things at once. Pick the ones that are most likely to be possible for your company to start and sustain.