Social Media "Hedgehog"

“Hedgehog” concept, doing one thing and doing it well. In the book Good to Great, by Jim Collins, he uses the parable of the clever, devious fox and the simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog handily defeats him by doing his one trick: rolling into a thorny ball.

The concept requires the intersection of three answers:
1. What are you passionate about?
2. What can you be the best at?
3. What can actually make you a living?

And the answer must meet all three criteria.

“Passion” has become one of those buzzwords in the online world. Your blog must express the passion out of your heart and then out of the hearts of your readers. Your tweets must be borne out of passion in simple characters. Your Facebook status updates…well, you get the idea.

“Best”! There are three things a small business needs to think about when venturing into social media for the first time: Your personnel, targeting the right audience, a social platform. Approach these in the right order for maximum affect. Without the right socially engaged people on your staff, it doesn’t really matter where you plan on "playing" or what your website says. The engagement and return won't be there.

Living or $Money$ Social media and social networking websites can be very beneficial to its users. Social media is not only providing its users opportunities to stay connected with rest of the world, but it is also helping them making money. Yes – People are making money out of social networking websites. You just need to know how to do so. It requires some time and effort but it is definitely worth it.

So let me ask you this…Can you apply Jim Collins “Hedgehog” concept into your business with a Social Media twist?  Are you already doing this?  Do you know where to start?