Discipline x Social Media = $ Growth $

Question: How much time do I need to invest every day to ensure I am found organically? How much time do I need to invest to ensure I am capturing the right business? How much time do I need to spend to make money of my Social Media campaigns?

Answer: Discipline

How many hours do small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging? What tasks take the most time, and what platforms are small businesses most active on. How much is your marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts?

Let's break it down:

-SMB's spend more time daily on attempting to figure out Social Media and struggle.
-SMB's spend the majority of time on Facebook and Twitter but are forgetting the other outlets.
-SMB's realize the value of content but can't afford time and DISCIPLINE.
-SMB's find value in paying companies to manage this for them but who do they choose?

Here’s the big deep dark secret about using social media for business; you’ve got to have discipline.
People tell me numerous times a day that they can’t make time for social media. I agree it’s hard, but when you look at how much time it takes to cold-call a customer, visit their office, buy them lunch, walk their dog and take out their trash to get their business it’s nothing.

You don’t have to be on every social media network in the universe. Keep your networks limited to what is truly useful. If a network just doesn’t work for you just move on. Maybe the crowd you want isn’t there or maybe you just hate the interface. Don’t worry, there are plenty more where that came from. I tell clients to pick one network you like. Learn it, study it, and let your followers tell you where the next network you need to use is. Go where the potential is not where the social media gurus tell you you “gotta be”.

With all this said let me ask you this, "Do you know what you are doing, if not, do you know who to go to that you can trust and get the answers"?  If that answer is NO, then post a comment and I will point you in the right direction.