"Is Social Media more hype than hope?"...ask a Social Media Maven

A Maven (according to Wikipedia) is a trusted expert in a particular field, who seeks to pass knowledge on to others. The word maven means one who understands, based on an accumulation of knowledge. 

A Social Media Maven is socialite who identifies valuable or trending content and shares it with a large online network, group, or individuals. The term Social Media Maven is sometimes applied to people who are adept at using social media for commercial purposes, such as spreading a particular message about a product or service. As with mavens in other areas, Social Media Mavens are seen as being more advanced, and have a more thorough understanding of social media than the average population.

Social Media Mavens should maximize your business growth by doing the following 7 key strategies:

·         Appear higher in search results

·         Accumulate increased followers on Social Networks

·         Write meaningful blogs for your target market to read

·         Distribute video & photo content of your business

·         Increase comments, posts, and stories about your business

·         Reach new & untapped audiences

·         Dominate your product or service in your industry

The real fact is this; More than 1.6 Billion potential customers use the Internet every month. Does your business have an effective online marketing strategy to claim your piece of this pie? In today’s business world, having an online marketing strategy is no longer optional. If you are like most small business owners (#SMB) you don’t have the expertise to create an effective website and online marketing campaign – and you need an expert to help you achieve success…RIGHT?

Question: How do you identify the right Social Media Maven?  What do you need to look for to ensure they are truly skilled enough to be an expert for your business?

Answer: a true expert Social Media Maven needs to do the following: manage the social aspect of your business: digital marketing, social media marketing, social media consulting, web and networking strategies. Including, but not limited to: Facebook, Twitter, YouTube, Blogging, Videos, Photography, SEO, SEM, Electronic Publishing, Web Design and Web Development.

In essence, Social Media Mavens act as an extension of your marketing department. It does not matter what size your business is, they should have an offering for you.

If you need assistance finding a Social Media Maven for your business then post a comment to contact me directly.